Marketing
Maybe You Are Not Missing the Boat After All
By Brenda L. Collins
As a baby boomer and an entrepreneur I often find myself feeling as if I am perpetually trying to catch up with technology. As if on an obstacle course just when I am feeling a sense of accomplishment in mastering the newest technology another technology gremlin appears over the horizon. Nothing has been as challenging to me then Twitter and I often feel as if there is more to it. Am I missing something?
No doubt to succeed in any vocation you need to have the tenacity to master gremlins, unless of course you have grown up with them as have our children or grand children. For many of us ‘seasoned’ entrepreneurs this mastery is no easy task and we often feel as if the boat has sailed without us. In my case the boat is Twitter.
Joe Tekulve, Paramount Paramount Lawn and Landscape
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Understanding Push and Pull Marketing
By: Berry Burgess
Many people think that in today’s marketplace there really are really only two methods of marketing online - Push or Pull Marketing. So what is Push & Pull?
Push Marketing is simple, it’s is that type of marketing where you push your message out to your audience. Pull on the other hand is the type of marketing where you place ads or messages you hope will pull people to your website. In some cases you think you have no choice and push marketing is the only way you can reach your audience. But often, you do have an alternative, and that alternative is to practice "pull marketing".
On a good note, push marketing is proactive. You are taking your message to your market, usually interrupting what the they are doing. It is sometimes called interruption marketing for this very reason. Your strategy is simple – hope you get their attention long enough to create interest. This will use a large amount of marketing energy to try to push your business’ name onto people who may not be interested in what you have to offer. Instead of pinpointing your targets, you are trying to convert the masses.
Pull marketing on the other hand is for you to find where your prospects congregate, then to make your information available to them in informative ways and ideally give them incentives to come to you when they have a need for what you or your business has to offer. Unlike the singular monologue of push marketing, pull marketing creates a dialogue between you and the prospect.