Search Engine Optimization
SEO - Less Means More
By: Sash Wexann
You wouldn't think that when it comes to getting traffic that less means more would you? Well, if you are focusing your search engine optimization on the quantity of traffic and not the quality, you are going about it all wrong. Getting all the traffic in the world doesn't mean a thing if your visitors are just visiting. Keywords are key in search engine optimization.
There is a method to turning keywords into conversions and that is to keep your keywords focused on your niche.
For example, if you are selling a homeopathic remedy to kill lice; the keywords "homeopathic remedies has 1,770,000 search results. Now, if you search for "Homeopathic lice remedies," the results are only 139,000. As you can see, there is a significant difference and while you will only be targeting people looking for "lice remedies" and not the broader term "homeopathic remedies," you are focusing on a target audience and isn't your goal to get people who want to get rid of lice?
Think of how much time and effort it would take trying to optimize your website for "homeopathic remedies." You will no doubt get more searches, but how many people are searching for something specific and how many people are just looking for information? Not to mention, how much competition would you have with "homeopathic remedies"?
Why less means more
There are two types of people searching the net -- buyers and freebie seekers. Buyers, of course, are ready to take action while freebie seekers may just be searching for information. If a person has a problem, they are looking for a solution and if you have the solution, guess what? They're going to buy from you.
By narrowing down your audience, yes you will get less traffic, but the chances increase that they will buy because you are giving them exactly what they're looking for.
Search Engine Experts
Ken Saunders of Search Engine Experts discusses what makes a good SEO client.
Search Engine Optimization Best Practices
Search Engine Optimization (SEO) is the art and technology of creating, structuring, and maintaining websites in order to improve their ranking within the major search engines. Obtaining a high search ranking is important for any website that is looking to attract new customers or new prospects. Studies show that 62% of searchers don't go past the first page and 90% don't go past page three.
In all the craziness to get noticed, don't forget, it's your PRODUCT, they want.
-- Lou Hemmer
Make it Big with Small Business SEO
Search engine optimization involves using a variety of techniques to communicate with search engines like Google, Bing, and Yahoo. These techniques, when used properly, the results are more favorable to search engines. A couple of examples of listing the local address and phone number on your site and have the site hosted on a server in their own homeland, the techniques will lead to higher rankings. Here are some other key information you need to know about SEO for small businesses if you are to succeed.
An essential ingredient for the success of local small business SEO is to optimize your site.
This is a method for using specific keywords and phrases throughout the entire site, which is geared to attract local consumers. For example, if you have plumbing in Denver, Colorado, the search phrase, which is essential to optimize your site "hydraulic Denver" or "plumber in Denver." Using these local queries correctly will push your site more in high rankings in search engines.