Social Media
Monitoring Your Reputation
By: Kendra Ramirez
Would you ever let your phone ring in your customer call center and not pick it up? This is what happens on a daily basis inside social media tools. I see where people are praising companies or complaining about a recent experience and no one is responding back to those comments. Are your customers talking about you or your company right now? Don’t let that phone go unanswered!
What kind of information should you be listening for? Everything from comments about competitors to keywords, event triggers, and positive or negative comments. But don’t worry—you don’t have to be perusing social media sites all day long in order to catch these things. Here are some tools you can use to monitor what is being said about you, your company, or your brand:
- You can use google.com/alerts or socialmention.com for free. Be sure to set the search for your name, leader names, company name, event triggers, or company brands.
- For larger brands, consider using a tool that you pay for, such as a href="http://www.alterian.com">alterian.com or radian6.com. These are dashboards that come with great workflows and analytics. They show user sentiment, identify the influencers in a situation, and allow more keyword search capabilities.
Kendra Ramirez, Accelerated Business Solutions
Kendra Ramirez of Accelerated Business Solutions discusses her specialty, social media and how new entrepreneurs can use social media to their advantage.
Kendra Ramirez, Accelerated Business Solutions
Kendra Ramirez of Accelerated Business Solutions answers the question, "What is social media?"
Ten Things you might not know about Social Media
Why Social Media, Why a Social Media Manager, Why does my business need Social Media?
Here are 10 thing that you may consider about Social Media
- Social Media is the new "word of mouth" marketing.
- Social Media is an opportunity for you to have two-way conversations with your customers.
- You can find out what your customer thinks about your brand without the expensive focus groups and research – they’ll tell you… and each other!
- While YouTube, Facebook, Twitter and LinkedIn are the "Top Stars", there are many other services on which you can connect to your customer as well!
- Blogging is another form of social media – and a great way to generate traffic from the search engines!
- Your content needs to be more than a sales pitch – use social media to give them information and gain their trust.
Online Marketing
By: Brenda Collins
Many new and seasoned
business owners find internet marketing difficult to understand and to execute. A website or webpage is the foundation of internet marketing. Although Internet marketing can be a stumbling block to entrepreneurs, it is a marketing tool that must be learned to be used effectively. Internet marketing best practices can usually be tested and measured to some extent. This is very helpful to the business owner in deciding which internet marketing strategy best fits his business model. Exorbitant amounts of money have been spent by companies trying to teach their employees the various aspects of internet marketing, but failing to understand the fundamentals of it. Successful implantation of internet marketing strategies enables businesses to reach potential customers by being able to target people in different geographic areas. Increasing potential customers to your website has been shown to increase a business’ profits. Of course, that is predicated upon having a good internet marketing campaign.
Marketing Strategies
The ability to promote your business has never been more important for a business owner. Using both online and offline marketing strategies provides the business owner with the ability to reach potential customers all over the world. By researching where your competitors are finding success, you can then formulate your strategies to offset their marketing efforts. Constant re-evaluation of marketing strategies must be done on a systematic basis. This allows you to focus on marketing strategies that make you money and eliminating those that do not prove to be profitable. A few of the strategies that have historically proven to be successful are mentioned below.
